selling your home

When it comes to selling your home, you need to understand exactly who might be interested in buying it. Only then can you reach them through your marketing efforts. Don’t assume that everyone might be interested, otherwise you won’t be able to market your house effectively and can therefore miss out on potential buyers.

Understanding Your Buyers

If your house only has two bedrooms, then a buyer with a large family isn’t going to be interested. Trying to market your house to those buyers will be a waste of time. However, if you have a four-bedroom house, trying to target single buyers isn’t a good idea either. For example, highlighting bars in your area might appeal to single buyers, but they won’t have a need for that many bedrooms. You’re first step should be to figure out what types of home buyers your home will appeal to.

Finding The Right Buyers

When you put together your listing, which includes a description of your home, the neighborhood, and photographs, you need to keep in mind the type of buyer you’re trying to target. If your house is tucked away in the suburbs far away from the city, highlighting a potential home office is a good idea. If your home is in a quiet area and falls within a great school district, you should target families by noting these facts in your description.

As for where to find these buyers, a good real estate agent can help. They can help put together a listing that’s properly optimized for the right keywords and that highlights the right features to attract your target audience. Additionally, local agents have large networks, which means that they can connect with other agents to find buyers who fit the profile you’re trying to market to.

When selling your home, keep the buyer in mind. For more advice on how to sell your house successfully, contact us at Randy Lindsay today.


Randy has enjoyed over 31 wonderful years in the Real Estate industry making dreams come true for homeowners.

Superior customer service is #1 to Randy and he provides this to all of his clients using knowledge, professionalism, integrity and persistence.

Randy is a successful and experienced real estate agent who expertly represents both buyers and sellers. Scores of Charlotte area residents have trusted Randy in the process of listing their homes to sell.

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Real Estate in Rock Hill,

Fort Mill and surrounding

York county

Reviews on Zillow
"Randy was very easy to work with. He was open and honest, and always there to answer any questions or concerns we had. He was available and worked ... more "
by Diana Holliday
"My wife and I worked with Randy to sell our home located in the Lake Wylie area. Great job of preparing the information and advertising for the ... more "
by Bruce Dycus
"Randy actually helped us sell our old house and buy our new house. He was honest and hardworking and sold our home in a week. We were pleased with ... more "
by Jennifer Tobin
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